The Julie Roehm Saga at Wal-Mart Stores, Inc.
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Case Details:
Case Code : HROB108
Case Length : 17 Pages
Period : 2006-2007
Pub Date : 2008
Teaching Note : Available
Organization : Hindustan Unilever Ltd; Axis Bank; Vodafone Plc.
Retail
Countries : USA
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Burying the Hatchet Contd...
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Wal-Mart had hired Roehm, who was considered a highflier in
the automotive industry, in early 2006 to shake up its marketing communication.
At Wal-Mart, Roehm led an advertising agency review process for the company's
US$ 580 million account, among other things.
But ten months after she joined Wal-Mart, and barely a month after Draft FCB5
(Draft) had been selected as the company's ad agency, Roehm was fired from the
company amidst rumors of her violating Wal-Mart's ethics and gratuity policy.
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Sean Womack (Womack), the vice president of communication
architecture at Wal-Mart, who reported to Roehm, was also fired and the contract
with Draft was cancelled.
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Shortly afterward - on December 15, 2006 - Roehm
filed a civil suit in Oakland County, Michigan District, against
Wal-Mart for unlawfully terminating her employment, infringing
compensation agreements, and also for slandering her in the press.
She also claimed that she was a victim of a culture clash at Wal-Mart
and that her image as a change agent had led to her ouster.
In its counterclaim filed on January 18, 2007, Wal-Mart refuted Roehm's
claims and also accused her of violating its employment policies.6... |
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